Learn How 6Estates Assisted Unilever Food Solutions Accelerate Its Growth By Identifying Emerging Food Trends.
Unilever Food Solutions (UFS) is the leading global provider of inspiration to chefs and food service businesses. It delivers professional ingredients, services, and solutions that fulfill culinary needs, commercial challenges, and inspire chefs to satisfy their guests every day.
Project Objective: Unilever Food Solutions partnered with 6Estates to identify current food trends as well as predict emerging trends to better shape its product offerings to meet demand.
Through intelligent crawling and big data analytics of a food review site in the Philippines, 6Estates have customized an Artificial Intelligence (AI) - powered Food Industry Insight Platform for Unilever Food Solutions Singapore.
6Estates achieved the client’s business objective by utilizing advanced natural language processing (NLP) and machine learning algorithms backed by a team of analytical experts. 6Estates applies advanced big data analytics to gain multi-dimensional deep insights, which cannot be obtained by traditional statistical analysis. Our years of research have optimized the AI and big data algorithms, enabling us to achieve more accurate results in a shorter time and with less human interaction.
6Estates has proprietary access to over 60gb of relevant online public data extracted daily is a NLP technology leader (esp. for Chinese language) with over 30 NLP algorithms for English and Chinese languages ideal for ultra-fast processing.
What’s different about our methodology?
- Fast and real-life tracking
- Highly accurate and statistically conclusive
- Deeli insights into the problem statement
Client Business Objectives
UFS wants to accelerate its growth by increasing penetration amongst trade partners in the food industry (e.g. restaurants, bakeries). An important starting point is to identify the right opportunities such as trending top dishes, ingredients, shifts in diner preferences, as well as to size the opportunities. UFS would like to track these information in a sustainable way.
Intelligent crawling of huge amount of data from food review site Zomato in the Philippines
Deep content analysis and semantic understanding using state-of-the-art AI technology
Visualized results in a customized online platform
UFS has better visibility of the dynamic food ingredient market and is able to monitor it in a timely and sustainable manner. UFS is able to identify the emerging food trend and can introduce innovative ingredients to meet the emerging demand ahead of its competitors.
With higher visibility and clear action plan, 6Estates contributes to UFS growth and help it maintain as one of the market leader in the industry.
“The amazing thing is, the more I play with the the tool, the more I realize how amazing it is.”
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