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MIKA: Market Innovation & Knowledge Advisor

Create & Market Products Your Customers Want

MIKA: The Revolution on Market Insights

  • Stay Responsive to Market Changes
  • Stay Responsive to Market Changes

    Identify new opportunities and threats. Gain in-depth understanding of new entrants, emerging and popular products in the category.

  • Optimise Your Product Development Roadmap
  • Optimise Your Product Development Roadmap

    Pinpoint early product trends, declining product interest and key differentiating features in the market.

  • Integration Between AI Technology & Data-Driven Approach
  • Integration Between AI Technology & Data-Driven Approach

    Growth factors and ideal product attributes mix are computed through advanced data science and AI modelling; with 80% predictive algorithm accuracy.

  • Recognise Your Customers’ Purchase Decision Factors
  • Recognise Your Customers’ Purchase Decision Factors

    Create effective messaging around the product features. Get data-backed recommendations on product development focus and marketing communication actions.

  • Stay Responsive to Market Changes

    Identify new opportunities and threats. Gain in-depth understanding of new entrants, emerging and popular products in the category.

  • Optimise Your Product Development Roadmap

    Pinpoint early product trends, declining product interest and key differentiating features in the market.

  • Integration Between AI Technology & Data-Driven Approach

    Growth factors and ideal product attributes mix are computed through advanced data science and AI modelling; with 80% predictive algorithm accuracy.

  • Recognise Your Customers’ Purchase Decision Factors

    Create effective messaging around the product features. Get data-backed recommendations on product development focus and marketing communication actions.

Find These Challenges Familiar?

  • Keeping up with the market dynamics and customers’ preferences
  • Ensuring product development is in the right direction; and anticipating future consumption demand
  • Accurately identifying attributes of growth from both global and boutique brands
  • Creating effective brand messaging to customers, influencing their purchase decisions

Fix These Challenges with MIKA

  • Get quarterly updates of insights on brands and the market landscape
  • MIKA combines data from brand communications, consumer reviews and sales information in the analysis
  • Obtain comprehensive market intelligence of competitors’ product offerings, and the features/ benefits of best-selling products
  • MIKA deep-dives into focused products and uncover perception gap between brand claims and customer experience. Find out how these factors impact sales
Uncover Growth Factors & Product Trends
Read Sample Insights Snippet