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Customer Analysis, Product Monitoring, Market Intelligence Solution

In the age where digital lifestyle plays a huge role in our life, consumer market insight professionals are eager for ways to uncover and find meaning information from the trove of data available. Performing research on digital and social media can be challenging with so much data sources and numerous variation in data. Using 6Estates’s Automated Market Intelligence [AMI], you can tap into the massive data available and gain insights.

OUR CUSTOMERS & PARTNERS

Media Insights and Analysis Solution

  • Media Insights and Analysis Solution

    Media Insights and Analysis Solution

    Gain deep insights with market monitoring

    Gather industry, market, and target audience insights

    Identify emerging trends and new opportunities

  • Industry Specific Consumer Insights with Customer Sentiment Analysis Solution

    Industry Specific Consumer Insights with Customer Sentiment Analysis Solution

    Uncover important purchasing factors

    Identify key influencers and influencing channel

    Know your customers’ demographics, behaviour, aspiration, interest and other traits

  • Brand Monitoring and Analysis

    Brand Monitoring and Analysis

    Track sentiment around campaigns and how they impact your brand

    Measure sentiment & voice of customers

    Identify key hot topic, content, keywords

  • Strategy Building

    Strategy Building

    Uncover important purchasing factors

    Gather insights to define marketing mix strategy

    Identify correlation, affiliation relationship through knowledge graph technology

AMI digital monitoring

Features Basic Advance Expert
Understand Chatter Statistics
Share of Voice Against Other Subjects
Overview of Sentiment Analysis of Chatter
Granular Sentiment Analysis
Attribute Level Sentiment Analysis
Know The Hot & Emerging Topics
Know The Trending Phrases
Know The Trending Keywords
Identify Affiliation & Correlation
Discover Hot Images & Videos
Discover Hot Posts & Hashtags
Identify Social Influencers
Included Data Source: 3 10 15
Delivery Format Customized Dashboard + Monthly Report Customized Dashboard + Monthly Report Customized Dashboard + Monthly Report
Cost: Per Subject/Country/Month
US$500+
+ Price subject to terms & condition

Market Research

AMI Customer Intelligence
Understand Key Statistics On Chat
Share of Voice Against Key Competitors
In-Depth Sentiment Analysis
Identify Key Topics Discussed
Correlation Mapping To Identify Relevant Entities
Identify Social Influencers
Audience Demographic & Interest Analysis (China Only)
Receive Customized Dashboard & 1 In-Depth Report
5 Data Sources
12 Months Historical Data
AMI Product Intelligence
Understand Key Statistics On Review
Share of Voice Against Key Competitors
Discover Sentiment Towards Your Products
Know What People Like & Dislike About Your Products
Identify Key Purchasing Attributes
Receive Customized Dashboard & 1 In-Depth Report
5 Data Sources
12 Months Historical Data
AMI Market Intelligence
Understand Key Statistics On Chat
Share of Voice Against Key Competitors
Discover Sentiment Towards Your Products
Know What People Like & Dislike About Your Products
Identify Key Purchasing Attributes
Identify Key Topics Discussed
Audience Demographic & Interest Analysis (China Only)
Receive Customized Dashboard & 1 In-Depth Report
10 Data Sources
18 Months Historical Data

Industry Specific Solutions

  • Travel & Tourism
    Travel & Tourism

    Travel & Tourism

    旅游

  • Automotive
    Automotive

    Automotive

    汽车

  • Home Appliance
    Home Appliance

    Home Appliance

    家电

  • E-commerce & Retail
    E-commerce & Retail

    E-commerce & Retail

    电商 & 零售

  • Beauty
    Beauty

    Beauty

    美妆

  • Electronics
    Electronics

    Electronics

    电子产品

  • FMCG
    FMCG

    FMCG

    快消品

  • Luxury
    Luxury

    Luxury

    奢侈品

  • Food & Beverage
    Food & Beverage

    Food & Beverage

    食品 & 饮料

  • Events & Exhibition
    Events & Exhibition

    Events & Exhibition

    展览展会

More industries, audience analysis & custom solutions are also available!

Client Needs

Japan’s tourism is a major economic engine for the country and have ambitious goals to achieve inbound tourism growth for its 2020 vision. On top of that Chinese tourist contributes close to half of tourist spending in Japan hence they wanted to understand:
WHO are their high value travellers amongst Chinese tourists in Japan
WHAT do they spend on – identify their shopping behaviours and preferences
WHERE to reach their high value travellers and prospects online
WHEN are effective moments to engage their high value travellers and prospects
HOW best to demonstrate Visit Japan’s key attributes that is highly relevant to their high value travellers

Our Approach

Collected high traffic China’s top travel social network sites who are Japan Tourism travel audiences identified by the client

Client Benefits

Fast & Robust information – reached 109,017 unique audiences, over 2 million verbatims; analysis delivered within a week
Offered an unbiased real world perspective from its core & prospects audiences
From the results, insights provided creative communication ideas & channel mix that is highly effective to generate more leads that Japan is top of mind and always a desirable destination

Client Needs

SAIC Volkswagen has an ambitious goal to achieve for 2020 and will be launching 10 new redesigned crossover for VW B-SUV and Skoda A+SUV brand in China. This is to raise its stake to battle with General Motors to remain the position as China’s top-selling foreign automaker hence the brief was as follows:
WHO are their potential target buyers to reach in meeting their branding and sales goals
WHAT car buyers are constantly monitoring– identify their purchase behaviours and preferences
WHERE to reach their high value prospects to drive brand top-of-mind
WHEN are effective moments to engage their high value car buyers and prospects
HOW best to demonstrate VW B-SUV and Skoda A+SUV key attributes are highly relevant to potential car buyers

Our Approach

Leveraging 6Estates AMI, a state-of-the-art technology solution to gather all relevant automotive data in China. But we took a step further by analysing SAIC Volkswagen high value prospect car buyers and deep dive into their behaviours, attitudes and sentiments towards different car model to unlock opportunities for SAIC Volkswagen

Client Benefits

Fast & Insightful – Offers quick turnaround from data collection to insights generation on top of that it provides indirect about brand that is valuable for out-of-the-box thinking & communication ideas

Client Needs

As the demand for home appliances are on a decline in China. This include the television market it is too cluttered with numerous players comprised of domestic and international brands in China. In order for LeEco to differentiate itself from the competition LeEco wants to understand:
WHO are the active purchasers i.e. demographic/lifestyle & interests, brand preferences
WHAT are their top consideration factors that influence purchase
WHEN & WHERE is best to reach & engage these active purchasers, i.e. identify touchpoints where they are actively searching about television
HOW advertising at various online platforms influence their purchase decisions

Our Approach

Powered by AMI to collect a total sample of 4,704 unique audiences across 17 key cities, captured 12,724 over verbatims

Client Benefits

Fast & Robust – Real-time top line content is provided to the client within a week

Client Needs

“It’s the best time and worst time” for Singapore’s retail sector. The shopping environment is becoming more dynamic and competition is rising where established malls like Tanglin Mall, one of Singapore’s earliest shopping malls needs an enhancement programme to keep up with the environment and shoppers’ demands hence they like to understand:
WHO are their active shoppers vs. competitor malls in Orchard Road. Identify their lifestyle, interests & needs
WHAT are their shopping mall preferences, their motivations and brand associations with the mall
WHEN are their preferred shopping timings
WHERE are these active shoppers share their shopping experiences
HOW location/ ambience/ retail selections/ Food/ Amenities/ transportation/ communication/ rewards/ parking space/ ERP play a part to influence their decision when choosing a shopping mall

Our Approach

AMI has helped gathered 10,040 unique audiences discussing and sharing about Tanglin Mall & competitive malls within its proximity along Orchard Shopping Belt area. It took us a week providing Tanglin Mall top line content audience profile, sentiments, attributes and content that influence their interest & preference towards Tanglin Mall vs. competitive malls.

Client Benefits

Fast & Robust – Real-time top line content is provided to the client within a week.

Client Needs

How do we ensure that our program selection where our advertising / products were placed was targeted at our media planning audiences?

Our Approach

Scope out a research framework so as to guide the data collection methods and analysis tactics. With the help of agency partners to identify programs that have high resonance with client’s target audience.

Client Benefits

The automated technology provides speed and robustness of data collection for the analysis to pull out a diversified list of information i.e. celebrity profiles, social sentiments on a diversified list of new and current programs as well as mentions of brand/ product.

Client Needs

How do we ensure our product marketing activities in test markets will be recognized within a broader community and at national level?

Our Approach

Machine learning and data crawler to detect newly used expressions and vocabulary as well as relationships of attributes collected real-time.

Client Benefits

Automated machine learning captures 1 million conversations amongst targeted audiences within two weeks to identify their perceptions against competitor brands.

Client Needs

Understanding consumers’ motivation, perception of client brands / products / services.

Our Approach

Machine learning and data crawler to detect newly used expressions and vocabulary as well as relationships of attributes collected real-time.

Client Benefits

Robust understanding of real time consumers’ attitudes, behaviours and experiences in the context of target audience location.

Client Needs

How to get a deeper connection with high value target audience in the right context?

Our Approach

Robust data collection from over 1 million audiences related to the category, leveraging its technology to cluster similar perceptions and the intelligence to chart the data in visible data maps.

Client Benefits

Provides an accountable framework for building core audience connection ideas where it has always been based on qualitative approach.
The approach can be done with syndicated consumer data provided by the client where there are consumer lifestyle, interests, demographic, media and touchpoint behaviour data.

Client Needs

How our social media and other marketing activities creating social mentions compared with search volumes against competitors?

Our Approach

Automatically discover and updates data, detecting both English and Chinese language.

Client Benefits

Consistency - To manage multiple sources of data
Faster – All the data is in one place
Visibility – easy for reporting outcomes and drawing observations and implications for future campaigns.

Client Needs

How can we measure the performance of our exhibition and what are the lessons or inspiration for the planning & organization of future events?

Our Approach

Natural language processing and data crawler to identify target impression as well as correlations of entities detected over analysis period.

Client Benefits

Robust understanding of timely impression of the public and media towards the event and implications of related hot topics and associated key opinion leaders.