MIKA integrates data from brand communication, consumer reviews and sales information to present the latest market dynamics, consumer trends and sales growth factors. It provides AI-driven Insight-as-a-Service Report and Platform to help businesses predict market trend, inspire product innovation and enhance brand communication.
Market trends come and go much faster today. Global brands are losing market share to smaller and nimbler businesses which react faster to changes and local consumer needs.
Discover the latest market dynamics and competitive landscape
Understand consumer behavior, interests, attitudes, preferences and knowledge
Get in-depth context to what’s driving the trend and the underlying business implication
There is a constant pressure to anticipate future demand and build pipelines for product development, under the challenge of minimising high-cost of time and trials. Fast-changing market dynamics makes it much harder to position the new product in the right space.
Identify the white space and unmet needs for new product innovation
Measure the impact of each product attribute on sales to focus on what matters the most
Identify growth drivers. Recommend and test new product features or combinations
It's getting more and more challenging to cut through the noise within a congested media space today. Brands need to convey a compelling message via the most effective media touchpoints to address any gap between brands and consumers.
Understand the gap between product claims and consumer perception. Identify opportunities in your positioning and communications
Find out the most effective touch points, not only based on conventional digital statistics, but also its contribution to actual sales
What’s included in your trial:
10 selected claims within a prominent sub-category in personal care industry
Top 10 products for each of the selected claims
Claim trends based on growth potential and consumer interests